While currently working for an ambitious project in Berlin using plenty of digital billboards in parallel I was again thinking about the future of advertising. In this matter nobody should forget the scenario envisioned in minority report.
This future doesn’t seam that far feched as technologies like microsoft kinect hit the market very soon. So imagine a digital City-Light-Poster running an interactive ad that involves interested people or runs in classical ad loop if nobody activates the ad.
It’s scary and fascinating at the same time.
